Willpower doesn't work in real life.

We know — we tried it, too.


Pally was created by behavioral neuroscience experts and recovering food addicts. Modern scientific research has confirmed what you already know: willpower doesn't work for compulsive eating.

But there's good news — behavioral neuroscience is unveiling tools that can transform our emotional relationship to food for good.

Studies show that we can effectively increase motivation and self-control, decrease stress-responses, regulate the "feel-good" chemical dopamine, and develop self-awareness and compassion with simple yet powerful daily practices.