Food addiction is real. And it’s not your fault.

We know — Pally was created by behavioral neuroscience experts and recovering food addicts. Science has confirmed what you already know: that willpower and diets don’t work for compulsive eating. Period.

Your battle with food is actually a battle between two parts of your brain — your impulse control and your rational thinking — making it feel impossible to say no to that bowl of M&M’s in the office.

The good news? It’s possible to interrupt and modify brain patterns, so you can make food choices that reflect the life you want to live.